Build Beyond You

What Every Business MUST Do BEFORE You Scale

SEASON 2 · EPISODE 9 · August 4, 2025 · 26:06

Episode notes

From the archive. Offers mentioned when this episode first aired have been retired and their links removed here. The current place to start is below.

Think you’re ready to scale your business? Not so fast. In this episode, we share the vital steps business owners miss when scaling their business, and how jumping ahead can sabotage your success. Listen in for the essential steps every entrepreneur must take during the growth phase, including how to document your systems, protect your brand identity, and build a team that can replicate your vision without losing consistency. You’ll hear why SOPs aren’t just corporate fluff, how your internal culture directly impacts your bottom line, and what makes your business acquirable (or not). Whether you're doing $25K or $1M in revenue, if you're ready to grow smart and scale strong, this episode gives you the clarity and strategy to build a business that lasts.

Highlights

00:00 How to know if your business is still in the “launch stage” or ready to scale.

04:15 How to duplicate yourself in your business.

07:45 What you can learn from McDonald’s about scaling a consistent brand.

11:15 The “secret sauce” that sets your team (and your business) up for success.

15:00 How can I build a team culture where my employees give a top level experience?

17:00 Foundational steps you can’t skip (and need to revisit) at every new stage of business.

19:15 Things you need to eliminate in order to scale your business.

22:00 What you MUST be documenting, especially if you’re planning to exit.

Resources

Watch on YouTube HERE

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Madeline IG: @themadelinericci

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If you stepped away tomorrow, what would break first?

Your business should keep moving when you step away.

Picture taking a week off and coming back to a business that kept moving.

See What Stops