Build Beyond You
Marketing That Works: Identifying, Attracting, & Engaging Your True Audience
SEASON 2 · EPISODE 8 · July 28, 2025 · 16:12
Episode notes
From the archive. Offers mentioned when this episode first aired have been retired and their links removed here. The current place to start is below.
Spending money on marketing and still hearing crickets? We’re pulling back the curtain on the #1 reason your message isn’t landing, and how to fix it. Whether you're launching, growing, or ready to scale, the truth is, most business owners are either speaking to the wrong audience or don’t actually know what they stand for. In this episode, we’re breaking down how to define your true avatar, audit your messaging across platforms, and stop wasting money on marketing that doesn’t convert. If you're ready to create messaging that drives results, builds brand equity, and actually connects with the right people, this one’s for YOU.
Highlights
00:00 You can’t beat bad messaging by throwing another offer out there.
04:00 The mistake we made early on when hiring a marketing agency.
07:15 Is it ok to talk to everyone or do I need to niche down?
09:00 Fundamentals you MUST master in order to successfully scale.
13:00 How to find and attract your ideal customers.
Resources
Watch on YouTube HERE
Follow
Trustedpreneurs IG: @trustedpreneurs_llc
David IG: @davidjriccitx
David on LinkedIn
Madeline IG: @themadelinericci
Madeline on LinkedIn
Links from this episode
If you stepped away tomorrow, what would break first?
Your business should keep moving when you step away.
Picture taking a week off and coming back to a business that kept moving.
See What Stops