Build Beyond You
The Pricing Model Billion-Dollar Brands Use
SEASON 2 · EPISODE 6 · July 14, 2025 · 20:06
Episode notes
From the archive. Offers mentioned when this episode first aired have been retired and their links removed here. The current place to start is below.
You’re putting in the work. You’ve got the value. So why aren’t more people saying yes? In this episode, we break down one of the most powerful and often misused tools in your business. This 3-tier pricing strategy helps billion-dollar brands boost conversions, lead customers to the 'just right' offer, and grow ROI, without high-pressure sales. We share how to structure your packages, what anchoring language you need, and the psychological triggers that help your clients feel confident saying yes. Get ready to lead your clients into the offer that’s best for them!
Highlights
00:00 What is the Goldilocks Effect?
03:00 How to price and name your 3 offers with intention.
05:15 The subtle pricing tweaks that impact buyer psychology.
07:00 How to use anchoring language to influence decision-making.
11:00 Why “just right” sells better than “best”.
16:15 The 3 things every offer must deliver.
Resources
Watch on YouTube HERE
Follow
Trustedpreneurs IG: @trustedpreneurs_llc
David IG: @davidjriccitx
David on LinkedIn
Madeline IG: @themadelinericci
Madeline on LinkedIn
Links from this episode
If you stepped away tomorrow, what would break first?
Your business should keep moving when you step away.
Picture taking a week off and coming back to a business that kept moving.
See What Stops