The Brand Strategy Most Entrepreneurs Get Wrong

Are you building a brand that attracts attention or one that builds authority? In this episode, we talk about the confusion entrepreneurs face when deciding whether to position themselves as an influencer or an executive brand. We break down Madeline’s ICON Framework for establishing credibility, protecting intellectual property, and crafting a message that resonates with a high-level audience. Tune in to learn how to align your visibility with your ultimate business end game.

Highlights

00:00 Are you building an influencer brand or an executive brand?

05:00 How to decide which brand aligns with your long-term business goals.

07:45 The ICON Framework for building an executive brand.

10:45 Why every entrepreneur already has a brand, whether intentional or not.

13:00 How executive brands build credibility beyond social media.

14:00 Ways to show up visually for the audience you want to serve.

16:00 Why most entrepreneurs should lead with an executive brand first.

Resources

Watch on YouTube HERE

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