Build Beyond You
Foundational Questions Every Founder Needs to Answer
SEASON 2 · EPISODE 11 · August 18, 2025 · 31:13
Episode notes
From the archive. Offers mentioned when this episode first aired have been retired and their links removed here. The current place to start is below.
Most entrepreneurs skip straight to branding and marketing, but that’s not where real business growth starts. In this episode, we talk about the math behind launching or growing a business. David shares his exact process for reverse engineering pricing, setting capacity benchmarks, and identifying the three most critical KPIs for any service-based business. We break down unit cost, profit modeling, and how to build a cushion into your business before you scale. Get ready to run the numbers, protect your profit, and scale sustainably.
Highlights
00:00 Why is reverse engineering revenue the first move for you?
06:00 The smartest thing you can do with your revenue before paying yourself.
10:15 Why 70–80% capacity is the best indicator for growth.
15:00 Three numbers you MUST know before you launch.
18:00 The 3 KPIs every service-based business must track.
20:45 The conversation most business owners avoid.
24:00 David’s early saving hack that still applies to any business today.
Resources
Watch on YouTube HERE
Follow
Trustedpreneurs IG: @trustedpreneurs_llc
David IG: @davidjriccitx
David on LinkedIn
Madeline IG: @themadelinericci
Madeline on LinkedIn
Links from this episode
If you stepped away tomorrow, what would break first?
Your business should keep moving when you step away.
Picture taking a week off and coming back to a business that kept moving.
See What Stops