Build Beyond You
Cracker Barrel Logo Change, PR Nightmare or Genius Marketing?
SEASON 2 · EPISODE 13 · September 1, 2025 · 24:32
Episode notes
From the archive. Offers mentioned when this episode first aired have been retired and their links removed here. The current place to start is below.
Rebranding isn’t just about changing your colors or making a new logo. In this episode, we talk about what most entrepreneurs get wrong about branding and how to do it right. We share examples of brands that failed (and succeeded) at rebrands, how to clarify what your business actually offers, and why recurring revenue only works when your brand message is clear and consistent. Tune in to learn how to filter for every branding and marketing decision you make.
Highlights
00:00 Local scholarship strategy that boosted community reach.
04:00 Why do companies look to rebrand?
06:00 When poor messaging sabotages even great rebrands.
08:45 Why are we rebranding our businesses?
10:45 What colors, fonts, and visual “makeovers” say about your brand.
16:00 The #1 thing most people overlook when rebranding.
20:30 How Cracker Barrel’s rebrand backlash could’ve been avoided.
22:45 How to know if it's time to rebrand your business?
Resources
Watch on YouTube HERE
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Links from this episode
If you stepped away tomorrow, what would break first?
Your business should keep moving when you step away.
Picture taking a week off and coming back to a business that kept moving.
See What Stops